GRACE M WOO
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grace@chineseitch.com
(415) 255-7515

OBJECTIVE
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To find challenging projects and employ real-world design solutions

SKILLS AND SOFTWARE KNOWLEDGE
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• PhotoShop
• Illustrator
• ImageReady
• Flash
• HTML/CSS
• JavaScript
  • Illustration
• Photography
• Print and Web Production
• Preflight and Pre-press
• QuarkExpress
• InDesign

WORK HISTORY
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Creative Director, December 1999 - Present
Chineseitch (San Francisco, CA)
Established and manage independent interdisciplinary design studio. Provide graphic design assistance to clients nationwide as well as local non-profit and community groups.

Creative Director, June 2000 - August 2001
studio|mechanica (San Francisco, CA)
Helped establish design department for internet counsulting company.

Design Director, April 1999 - December 1999
WebIDG, IDG (San Francisco, CA)
Ensure the quality of the visual design on co-branded and all WebIDG products, mentor other designers, perform hands-on design work on specified projects, and take an active role in new business development. Determine and inform the organization of industry developments. Establish and manage the creative direction for new site launches as well as help grow the organization's creative skillsets and educate staff in terms of design disciplines.

Design Manager, June 1997 - April 1999
PC World Online, IDG (San Francisco, CA)
In charge of developing and updating the general look and feel, user interface, and other design elements for all online editions of PC World, TipWorld, WorldShopper, WebShopper, and other network sites. Supervise two designers, production artists, and outside contractors. Illustrate and design online weekly features and agency creative.

Production Manager, February - June 1997
HotWired, Wired Ventures (San Francisco, CA)
Managed three person staff in the daily production of news web channel. Oversaw production of site redesign.

Production Artist, October 1996 - February 1997
HotWired, Wired Ventures (San Francisco, CA)
Produced java animations and content for daily news channel. Proofed HTML, troubleshot and corrected graphics. Tested software and interface designs developed by in-house engineers.

Senior Graphic Designer, May 1996 - July 1996
BKI Management Consultants (Oakland, CA)
Conceptualized, designed and implemented complex print and web graphics for engineering marketing materials.

Associate Art Director, September 1995- May 1996
The Bar Association of San Francisco
Maintained overall creative direction of publications and visual marketing campaigns. Designed and managed flow of graphic content for 60 page bi-monthly attorney magazine.

Program Developer, July 1995- February 1996
Chinatown Youth Center
Worked closely with Executive Director, board committees and advisory groups to plan and implement research and outreach projects intended to educate funders about community issues and concerns. Established online network of community-based organizations and consultants.

Publications Designer, June 1992 - September 1995
The Bar Association of San Francisco
Responsible for implementing design elements for brochures and other print materials, created and corrected graphics, produced layouts and prepared camera-ready artwork for print.

AWARDS
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1998 Maggie Best Online Publication
2001 Kearny Street Workshop APAture Exhibiting Artist

EDUCATION
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Amherst College
Amherst, MA, Graduated 1992
B.A. in Anthropology

REFERENCES
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available upon request

Training for a Changing Vocation

It has become a cliche of career counseling to point out that most of today's jobs won't exist in fifteen years and most jobs that will exist in fifteen years don't exist now. Certainly the changing names of programs - commercial art to advertising design to graphic design to visual communication and sometimes back to graphic design - testify to the fact that, although there may be graphic designers in fifteen years, graphic designers will likely be doing something very different from the present vocation of graphic design.

Gunnar Swanson, The Education of a Graphic Designer